Course Descriptions - Business Administration
Prerequisite:
ENGL 1023 -- Writing Studies II -- 3 credit hours
Builds on knowledge developed in Writing Studies I and provides comprehensive instruction on incorporating research in academic writing assignments. Students learn how to summarize, synthesize, and document sources using MLA documentation style. Using researched material for support rather than as the primary content of an essay will be encouraged and emphasized. Students will exhibit sophisticated analytical skills to complement a broad understanding of the writing process and what it means to be a writer. Topics, subject matter, and approaches will vary depending upon individual instructors. Prerequisite: Successful completion of ENGL 1013 or ENGL 1004 or minimum ACT English sub-score of 25. Course rotation: All semesters.Core Requirements:
MATH 1013 -- College Algebra -- 3 credit hours
Familiarizes students with standard mathematics functions and other algebra content. Topics include linear, non-linear, inverse, polynomial, rational, exponential, and logarithmic functions; systems of linear equations, linear and quadratic inequalities. Additional topics may include but are not limited to conic sections, matrices, and determinants. Problem-solving techniques will be discussed with and without the use of technology. Prerequisite: MATH 0923 or placement. Course rotation: All semesters.ACCT 2113 -- Financial Accounting -- 3 credit hours
Introduction to the concepts and principles involved in the preparation of financial statements. Topics covered include: the accounting cycle, the balance sheet, income statement, assets, liabilities, and stockholder equity. The emphasis is on external reporting requirements. Prerequisite: MATH 1013 or a minimum ACT mathematics subscore of 26 or equivalent.ACCT 2123 -- Managerial Accounting -- 3 credit hours
Introduction to the concepts and principles involved in the preparation of internal financial reports. Topics covered include: job order and process costing, budgeting, variance analysis, and financial statement analysis. Emphasis is on reporting for management controlling, decision-making, and planning purposes. Prerequisite: ACCT 2113.BUSI 2303 -- Business Communication -- 3 credit hours
Study of communication processes in business as related to managerial and professional communication. Emphasis on interpersonal and organizational concepts; goals, skills, and criteria; cultural aspects; electronically assisted communication; collaborative communication; planning, organizing, and developing business messages; message patterns; visual and oral media; research and reports; and the employment process. Prerequisite: ENGL 1023.
BUSI 2713 -- Business Law -- 3 credit hours
Studies the legal environment of business. Introduces the private and public aspects of business law. Topics include law and the judicial system, contracts, regulation and consumer protection, and commercial paper.
BUSI 2903 -- Introduction to Management -- 3 credit hours
ntroduces the discipline of Management. Integrates the basic processes of management: planning, organizing, motivating, and controlling. Case studies are used to solve realistic problems in managing a business. Prerequisite: Sophomore standing.
BUSI 3503 -- Business Computer Applications -- 3 credit hours
Uses computer-based spreadsheets to create and analyze worksheets and graphs for accounting, finance, marketing, and human resource management.
BUSI 3533 -- Principles of Finance -- 3 credit hours
Studies the basic principles, concepts, and analytical tools in finance. Areas examined include: budgeting, present value concepts, sources, and uses of funds. Prerequisite: ACCT 2113 and BUSI 2903.
BUSI 3933 -- Principles of Marketing -- 3 credit hours
Studies the behavioral, functional, societal, and institutional foundations of marketing, as well as the marketing mix variables: product, price, promotion, and channels of distribution. Prerequisite: BUSI 2903.
BUSI 4763 -- Operations Management -- 3 credit hours
This course provides students with concepts, techniques, and tools involved in the process of converting or transforming resources into products or services. Included in the course are the managerial concepts in decision making as well as the interplay between financial objectives and operational capabilities. Topics covered include operations and productivity, operations strategy in a global environment, project management, forecasting, design of goods and services, managing quality, location strategies, layout strategies, inventory management, Just In Time (JIT), and lean operations. Also included are case studies and a semester-long simulation game which demonstrates critical concepts. Prerequisite: BUSI 2903 and ECON 2203.BUSI 4783 -- Business Ethics & Values -- 3 credit hours
Includes an analysis of the issues in the social responsibilities of business, ethics in promotion, distribution, processing, research, product development, honesty and fairness, accounting, finance, and production. Includes a study of federal legislation that created agencies to force business to act in socially responsible ways. Recommended: Senior standing.
BUSI 4793 -- Business Policy -- 3 credit hours
Establishes effective business policy within the framework of the problems and methods of business decision-making. Written and oral analyses are made of comprehensive cases cutting across the major functions within business organizations. Group and individual reports are required. Uses a computer simulation. This is the capstone course for the bachelor's degree business major and should be taken in the student's final semester. Note: A fee of approximately $45 is required for the Peregrine Global Services Business Administration Assessment. Prerequisites: BUSI 3533, BUSI 3933, BUSI 4763 and senior standing.
ECON 2033 -- Microeconomics -- 3 credit hours
A study of supply, demand, price, seller-market power, profit, consumer choice, specialization, efficiency, domestic and international trades, and distribution of income. The role of middlemen, speculators, and the government in economy. Current economic controversies are discussed. Prerequisite: Sophomore standing and MATH 1013 or a minimum ACT mathematics subscore of 26 or equivalent.
ECON 2043 -- Macroeconomics -- 3 credit hours
A study of inflation, unemployment, national income, booms and busts, government budget deficit, money, monetary and fiscal policies, specialization, efficiency, trade, currency exchange, and balance of payment with other nations. Prerequisites: ECON 2033 and MATH 1013 or a minimum ACT mathematics subscore of 26 or equivalent.
ECON 2203 -- Statistics for Business & Economics I -- 3 credit hours
Content includes descriptive statistics, survey of probability concepts, discrete probability distribution with emphasis on Poisson and binomial distributions, continuous normal distribution, simple random sampling, and sampling distribution. Prerequisites: MATH 1013 with a minimum grade of C.
Marketing Emphasis Requirements:
BUSI 3103 -- Consumer Behavior -- 3 credit hours
Marketing is a customer-driven function that begins and ends with the consumer - from identifying customer needs to trying to meet those needs and ensuring post-purchase satisfaction. This course focuses on fundamental theories and concepts in consumer behavior to enhance the student's understanding of how and why people choose, use, and evaluate goods and services the way they do.
BUSI 3303 -- Introduction to Marketing Research -- 3 credit hours
This course focuses on the use of marketing research as an aid to making marketing decisions, specifically how the information used to make marketing decisions is gathered and analyzed. Prerequisite: BUSI 3933.
BUSI 3403 -- Digital Marketing
The course focuses on the what, why, and how of digital marketing, including online listening and monitoring, search engine optimization, search ads, email marketing, and participation in social media. Prerequisite: BUSI 3933.
BUSI 3513 -- Introduction to Integrated Marketing Communications -- 3 credit hours
The course Introduces students to the fundamentals of integrated marketing communications. Students learn and apply the IMC planning process and examine the role of integration to ensure consistency of creative strategy and complementary use of traditional and digital media. Prerequisite: BUSI 2303 and BUSI 3933
BUSI 3943 -- International Marketing -- 3 credit hours
The course considers the marketing strategies needed to remain competitive in a global environment. The impact of changing economic, political, legal, social, and cultural environments on management decision making is examined. Prerequisite: BUSI 3933.BUSI 3TX3 -- Topics in Marketing -- 3 credit hours
This course examines topics within marketing that are of current interest or that deal with specific areas of marketing. Examples include sports marketing, entrepreneurial marketing, marketing for non-profits, healthcare marketing, and data analytics. Prerequisite:BUSI 3933.
BUSI 4103 -- Marketing Capstone Project -- 3 credit hours
Students apply knowledge and skills learned in their course of study to develop a marketing plan for a for-profit company or non-profit organization. Prerequisite: Business major with senior standing. Prerequisite: Business major with senior standing.
3000-4000 -- level elective (ACCT, BUSI, CIS, ECON) -- 3 credit hours
Prerequisite:
ENGL 1023 -- Writing Studies II -- 3 credit hours
Builds on knowledge developed in Writing Studies I and provides comprehensive instruction on incorporating research in academic writing assignments. Students learn how to summarize, synthesize, and document sources using MLA documentation style. Using researched material for support rather than as the primary content of an essay will be encouraged and emphasized. Students will exhibit sophisticated analytical skills to complement a broad understanding of the writing process and what it means to be a writer. Topics, subject matter, and approaches will vary depending upon individual instructors. Prerequisite: Successful completion of ENGL 1013 or ENGL 1004 or minimum ACT English sub-score of 25. Course rotation: All semesters.Core Requirements:
MATH 1013 -- College Algebra -- 3 credit hours
Familiarizes students with standard mathematics functions and other algebra content. Topics include linear, non-linear, inverse, polynomial, rational, exponential, and logarithmic functions; systems of linear equations, linear and quadratic inequalities. Additional topics may include but are not limited to conic sections, matrices, and determinants. Problem-solving techniques will be discussed with and without the use of technology. Prerequisite: MATH 0923 or placement. Course rotation: All semesters.ACCT 2113 -- Financial Accounting -- 3 credit hours
Introduction to the concepts and principles involved in the preparation of financial statements. Topics covered include: the accounting cycle, the balance sheet, income statement, assets, liabilities, and stockholder equity. The emphasis is on external reporting requirements. Prerequisite: MATH 1013 or a minimum ACT mathematics subscore of 26 or equivalent.ACCT 2123 -- Managerial Accounting -- 3 credit hours
Introduction to the concepts and principles involved in the preparation of internal financial reports. Topics covered include: job order and process costing, budgeting, variance analysis, and financial statement analysis. Emphasis is on reporting for management controlling, decision-making, and planning purposes. Prerequisite: ACCT 2113.BUSI 2303 -- Business Communication -- 3 credit hours
Study of communication processes in business as related to managerial and professional communication. Emphasis on interpersonal and organizational concepts; goals, skills, and criteria; cultural aspects; electronically assisted communication; collaborative communication; planning, organizing, and developing business messages; message patterns; visual and oral media; research and reports; and the employment process. Prerequisite: ENGL 1023.
BUSI 2713 -- Business Law -- 3 credit hours
Studies the legal environment of business. Introduces the private and public aspects of business law. Topics include law and the judicial system, contracts, regulation and consumer protection, and commercial paper.
BUSI 2903 -- Introduction to Management -- 3 credit hours
ntroduces the discipline of Management. Integrates the basic processes of management: planning, organizing, motivating, and controlling. Case studies are used to solve realistic problems in managing a business. Prerequisite: Sophomore standing.
BUSI 3503 -- Business Computer Applications -- 3 credit hours
Uses computer-based spreadsheets to create and analyze worksheets and graphs for accounting, finance, marketing, and human resource management.
BUSI 3533 -- Principles of Finance -- 3 credit hours
Studies the basic principles, concepts, and analytical tools in finance. Areas examined include: budgeting, present value concepts, sources, and uses of funds. Prerequisite: ACCT 2113 and BUSI 2903.
BUSI 3933 -- Principles of Marketing -- 3 credit hours
Studies the behavioral, functional, societal, and institutional foundations of marketing, as well as the marketing mix variables: product, price, promotion, and channels of distribution. Prerequisite: BUSI 2903.
BUSI 4763 -- Operations Management -- 3 credit hours
This course provides students with concepts, techniques, and tools involved in the process of converting or transforming resources into products or services. Included in the course are the managerial concepts in decision making as well as the interplay between financial objectives and operational capabilities. Topics covered include operations and productivity, operations strategy in a global environment, project management, forecasting, design of goods and services, managing quality, location strategies, layout strategies, inventory management, Just In Time (JIT), and lean operations. Also included are case studies and a semester-long simulation game which demonstrates critical concepts. Prerequisite: BUSI 2903 and ECON 2203.BUSI 4783 -- Business Ethics & Values -- 3 credit hours
Includes an analysis of the issues in the social responsibilities of business, ethics in promotion, distribution, processing, research, product development, honesty and fairness, accounting, finance, and production. Includes a study of federal legislation that created agencies to force business to act in socially responsible ways. Recommended: Senior standing.
BUSI 4793 -- Business Policy -- 3 credit hours
Establishes effective business policy within the framework of the problems and methods of business decision-making. Written and oral analyses are made of comprehensive cases cutting across the major functions within business organizations. Group and individual reports are required. Uses a computer simulation. This is the capstone course for the bachelor's degree business major and should be taken in the student's final semester. Note: A fee of approximately $45 is required for the Peregrine Global Services Business Administration Assessment. Prerequisites: BUSI 3533, BUSI 3933, BUSI 4763 and senior standing.
ECON 2033 -- Microeconomics -- 3 credit hours
A study of supply, demand, price, seller-market power, profit, consumer choice, specialization, efficiency, domestic and international trades, and distribution of income. The role of middlemen, speculators, and the government in economy. Current economic controversies are discussed. Prerequisite: Sophomore standing and MATH 1013 or a minimum ACT mathematics subscore of 26 or equivalent.
ECON 2043 -- Macroeconomics -- 3 credit hours
A study of inflation, unemployment, national income, booms and busts, government budget deficit, money, monetary and fiscal policies, specialization, efficiency, trade, currency exchange, and balance of payment with other nations. Prerequisites: ECON 2033 and MATH 1013 or a minimum ACT mathematics subscore of 26 or equivalent.
ECON 2203 -- Statistics for Business & Economics I -- 3 credit hours
Content includes descriptive statistics, survey of probability concepts, discrete probability distribution with emphasis on Poisson and binomial distributions, continuous normal distribution, simple random sampling, and sampling distribution. Prerequisites: MATH 1013 with a minimum grade of C.
General Management Emphasis Requirements: 24 hours
BUSI 2933 -- Small Business Management -- 3 credit hours
A study of the problems of establishing and operating a small business. Includes development of a business plan, integrating capital requirements, location, managing inventory, taxation, and services.BUSI 3953 -- Personnel Management -- 3 credit hours
Deals with personnel functions within organizations. Topics include: recruitment, selection, appraisal and compensation, labor laws governing management and labor, and future prospects in the personnel field. Prerequisite: BUSI 2903.BUSI 3973 -- Management Information Systems -- 3 credit hours
Introduces information systems in business and the global society. Topics include information technology concepts, business information support systems, transaction processing systems, management decision support systems, expert systems, enterprise systems, and systems development.BUSI 3993 -- International Business Operations -- 3 credit hours
Study of globalization, political, and cultural diversities; foreign investment; regional economic integration; the global monetary system; global capital market; the strategy and structure of international business; exporting; alternative approach to entering foreign markets; global manufacturing and material management; global marketing and research and development (R&D); global human resource management; accounting in international business; and financial management in international business. Recommended: Senior standing.BUSI 4623 -- Quantitative Business Research Methods -- 3 credit hours
Provides a cross-discipline foundation in research methods in business. Exposes students to the set of conceptual tools and techniques that will enable them to understand the nature of the scientific method as it applies to a business setting, to evaluate the usefulness of research proposals and studies from the point of design and execution, and to execute a basic job of planning and carrying out a research project. Prerequisite: BUSI 2903 and ECON 2203.BUSI 4773 -- Human Relations in Business -- 3 credit hours
Studies individual and group behavior in organizations, the nature and crucial importance of communication, employee motivation, and development of the human aspects on organizations. Recommended: Senior standing.
COLUMBIA, KENTUCKY 42728