Study of communication processes in business as related to managerial and professional communication. Emphasis on interpersonal and organizational concepts; goals, skills, and criteria; cultural aspects; electronically assisted communication; collaborative communication; planning, organizing, and developing business messages; message patterns; visual and oral media; research and reports; and the employment process. Prerequisite: ENGL 1023.
Studies the legal environment of business. Introduces the private and public aspects of business law. Topics include law and the judicial system, contracts, regulation and consumer protection, and commercial paper.
ntroduces the discipline of Management. Integrates the basic processes of management: planning, organizing, motivating, and controlling. Case studies are used to solve realistic problems in managing a business. Prerequisite: Sophomore standing.
Uses computer-based spreadsheets to create and analyze worksheets and graphs for accounting, finance, marketing, and human resource management.
Studies the basic principles, concepts, and analytical tools in finance. Areas examined include: budgeting, present value concepts, sources, and uses of funds. Prerequisite: ACCT 2123 and BUSI 2903.
Studies the behavioral, functional, societal, and institutional foundations of marketing, as well as the marketing mix variables: product, price, promotion, and channels of distribution. Prerequisite: BUSI 2903.
Includes an analysis of the issues in the social responsibilities of business, ethics in promotion, distribution, processing, research, product development, honesty and fairness, accounting, finance, and production. Includes a study of federal legislation that created agencies to force business to act in socially responsible ways. Prerequisites: Senior standing or instructor's permission.
Establishes effective business policy within the framework of the problems and methods of business decision-making. Written and oral analyses are made of comprehensive cases cutting across the major functions within business organizations. Group and individual reports are required. Uses a computer simulation. This is the capstone course for the bachelor's degree business major and should be taken in the student's final semester. Note: A fee of approximately $25 is required for the ETS Majors Fields Test. Prerequisites: BUSI 3533, BUSI 3933, BUSI 4763 and senior standing.
A study of supply, demand, price, seller-market power, profit, consumer choice, specialization, efficiency, domestic and international trades, and distribution of income. The role of middlemen, speculators, and the government in economy. Current economic controversies are discussed. Prerequisite: Sophomore standing and MATH 1013 or a minimum ACT mathematics subscore of 26 or equivalent.
A study of inflation, unemployment, national income, booms and busts, government budget deficit, money, monetary and fiscal policies, specialization, efficiency, trade, currency exchange, and balance of payment with other nations. Prerequisites: ECON 2033 and MATH 1013 or a minimum ACT mathematics subscore of 26 or equivalent.
Content includes descriptive statistics, survey of probability concepts, discrete probability distribution with emphasis on Poisson and binomial distributions, continuous normal distribution, simple random sampling, and sampling distribution. Prerequisites: MATH 1013 with a minimum grade of C.
Marketing is a customer-driven function that begins and ends with the consumer - from identifying customer needs to trying to meet those needs and ensuring post-purchase satisfaction. This course focuses on fundamental theories and concepts in consumer behavior to enhance the student's understanding of how and why people choose, use, and evaluate goods and services the way they do.
This course focuses on the use of marketing research as an aid to making marketing decisions, specifically how the information used to make marketing decisions is gathered and analyzed. Prerequisite: BUSI 3933.
The course focuses on the what, why, and how of digital marketing, including online listening and monitoring, search engine optimization, search ads, email marketing, and participating participation in social media. Prerequisite:BUSI 3933.
The course Introduces students to the fundamentals of integrated marketing communications. Students learn and apply the IMC planning process and examine the role of integration to ensure consistency of creative strategy and complementary use of traditional and digital media. Prerequisite:BUSI 2303 and BUSI 3933
This course examines topics within marketing that are of current interest or that deal with specific areas of marketing. Examples include sports marketing, entrepreneurial marketing, marketing for non-profits, healthcare marketing, and data analytics. Prerequisite:BUSI 3933.
Students apply knowledge and skills learned in their course of study to develop a marketing plan for a for-profit company or non-profit organization. Prerequisite: Business major with senior standing. Prerequisite: Business major with senior standing.
Study of communication processes in business as related to managerial and professional communication. Emphasis on interpersonal and organizational concepts; goals, skills, and criteria; cultural aspects; electronically assisted communication; collaborative communication; planning, organizing, and developing business messages; message patterns; visual and oral media; research and reports; and the employment process. Prerequisite: ENGL 1023.
Studies the legal environment of business. Introduces the private and public aspects of business law. Topics include law and the judicial system, contracts, regulation and consumer protection, and commercial paper.
ntroduces the discipline of Management. Integrates the basic processes of management: planning, organizing, motivating, and controlling. Case studies are used to solve realistic problems in managing a business. Prerequisite: Sophomore standing.
Uses computer-based spreadsheets to create and analyze worksheets and graphs for accounting, finance, marketing, and human resource management.
Studies the basic principles, concepts, and analytical tools in finance. Areas examined include: budgeting, present value concepts, sources, and uses of funds. Prerequisite: ACCT 2123 and BUSI 2903.
Studies the behavioral, functional, societal, and institutional foundations of marketing, as well as the marketing mix variables: product, price, promotion, and channels of distribution. Prerequisite: BUSI 2903.
Includes an analysis of the issues in the social responsibilities of business, ethics in promotion, distribution, processing, research, product development, honesty and fairness, accounting, finance, and production. Includes a study of federal legislation that created agencies to force business to act in socially responsible ways. Prerequisites: Senior standing or instructor's permission.
Establishes effective business policy within the framework of the problems and methods of business decision-making. Written and oral analyses are made of comprehensive cases cutting across the major functions within business organizations. Group and individual reports are required. Uses a computer simulation. This is the capstone course for the bachelor's degree business major and should be taken in the student's final semester. Note: A fee of approximately $25 is required for the ETS Majors Fields Test. Prerequisites: BUSI 3533, BUSI 3933, BUSI 4763 and senior standing.
A study of supply, demand, price, seller-market power, profit, consumer choice, specialization, efficiency, domestic and international trades, and distribution of income. The role of middlemen, speculators, and the government in economy. Current economic controversies are discussed. Prerequisite: Sophomore standing and MATH 1013 or a minimum ACT mathematics subscore of 26 or equivalent.
A study of inflation, unemployment, national income, booms and busts, government budget deficit, money, monetary and fiscal policies, specialization, efficiency, trade, currency exchange, and balance of payment with other nations. Prerequisites: ECON 2033 and MATH 1013 or a minimum ACT mathematics subscore of 26 or equivalent.
Content includes descriptive statistics, survey of probability concepts, discrete probability distribution with emphasis on Poisson and binomial distributions, continuous normal distribution, simple random sampling, and sampling distribution. Prerequisites: MATH 1013 with a minimum grade of C.